>> it's not just a smart thing to do, it's a right thing to do. and i'm really proud of our guys. so everybody tune in, okay? >> social media, it's funny when this matters. because when you lose power and any kind of communication, things like twitter become important. it's weird because even when we were -- >> it's the only thing you have. >> i remember thinking we don't have a radio, this wasn't working. >> how come you didn't have a radio? you always have to have a radio, hoda woman. >> i forgot it. can't keep track of everything. we have twitter and it's a lifesaver. but anyway, for a lot of people, even people trapped or who are looking for someone, a lot of people are posting things. and joanne, one of our producers, she was -- she saw a host from a high school friend of someone looking for their mother. said we haven't been able to track down my mom. another high school friend saw the facebook post, went to the house, hadn't seen the person it in 40 years since elementary school or something.